Poster vs. Display: Two Functions, Two Universes
Understand these two media to make a better choice!
In the world of interior design and visual communication, two terms come up frequently: poster and display . Although these two visual media may seem similar at first glance, they have notable differences in terms of design, use, and context. Whether you are looking for a decorative poster for your living room, an inspiring poster for your bedroom, or an advertising poster to promote an event, it is essential to understand their specificities to make the right choice.
In this article, we’ll explore the differences between a poster and a print in detail. We’ll look at how both mediums are used in different contexts, what sets them apart, and why you should choose one over the other. We’ll also give you some practical tips for buying quality prints and posters that are tailored to your specific needs.
What is a poster?
The term poster refers to a large printed medium, generally intended for decorative use. Posters are used mainly to decorate the walls of our homes, offices, or public spaces. Their main function is aesthetic, although some can also have a promotional purpose (such as movie or concert posters).
Characteristics of a poster
- Size : A poster is generally larger than a print. The most common sizes are 61 x 91 cm (24 x 36 inches), but larger sizes exist, such as 91 x 122 cm (36 x 48 inches). The generous size allows for a striking visual to be highlighted.
- Print Quality : Posters are often printed on thick, high-quality paper, with a glossy or matte finish. This allows for high-quality reproduction of images, illustrations, or photographs. Art posters are particularly appreciated for their ability to bring the colors and details of the artwork to life.
- Main purpose : The purpose of a poster is mainly decorative, and it serves to bring a visual touch to an interior. This can include movie stills, artwork, inspirational quotes, photographs or modern graphic designs.
- Target Audience : Posters are often aimed at young adults, students, and art, music, or pop culture enthusiasts.
When to choose a poster?
A poster is perfect if you are looking to personalize a space in an impactful way. Here are some situations where you might opt for a poster:
- Home Decor : If you want to add character to a room, a poster is one of the easiest and most affordable ways to do it.
- Gifts : A poster of a cult movie, a favorite artist or a significant event can be a great gift.
- Passion Display : Posters are often used by movie, music, or sports enthusiasts to display visuals related to their interests.
What is a poster?
The term poster refers to a visual medium whose main objective is to convey a message, inform or promote something. Unlike the poster, which is mainly decorative, the poster is a communication tool more oriented towards information or advertising.
Characteristics of a poster
- Size : The poster is usually smaller than a poster. The standard sizes are A3 (29.7 x 42 cm) and A2 (42 x 59.4 cm). However, in the context of outdoor advertising campaigns, posters can reach much larger dimensions, especially billboards.
- Print Quality : Posters can be printed on lighter weight paper than posters, as they are often intended for temporary use. That said, high-end posters can be printed on more durable papers.
- Main purpose : A poster is mainly used to spread a message. It is used to inform, announce an event, promote a product or campaign, or raise awareness about a cause. The poster can include text, slogans, dates, places, and images.
- Target audience : The poster is more oriented towards a wide audience. It is often used to attract attention in public or commercial places.
When to choose a poster?
A poster is ideal when you need to communicate a clear message to a wide audience. Here are some scenarios where a poster would be more appropriate:
- Advertising and Promotion : If you need to advertise an event, promotion or campaign, posters are the perfect medium. For example, movie posters, concert posters or posters for community events.
- Awareness campaigns : Posters are commonly used for awareness campaigns about health, the environment, or social causes.
- Public places : If you need to display a message in a public place (on the street, on public transport, etc.), posters are more suitable due to their size and ability to attract attention quickly.
What is the difference between a poster and a poster?
1. The goal and objective
The primary purpose of a poster is to beautify a space . Whether in a bedroom, living room or office, the poster is designed to add a visual and artistic dimension to a space. On the other hand, the poster has an informative or promotional purpose . It is mainly used to convey a clear message, whether to announce an event, disseminate information or promote a product or service.
2. Size
While there are no hard and fast rules regarding exact sizes, posters tend to be larger than prints. A large poster creates a stronger visual impact, while a print is often more compact and suitable for quick distribution in public or commercial spaces.
3. Content
Posters typically consist of a central image that takes up most of the space, perhaps accompanied by a few words, such as a quote or a headline. Posters , on the other hand, often contain a combination of images and text , and are designed to convey a specific message, whether commercial or informative.
4. Materials and print quality
Posters are often printed on higher quality materials (glossy or satin paper) to ensure better color reproduction and greater durability. Posters , on the other hand, may be printed on less expensive materials, depending on their use (for example, matte paper or standard paper for advertising posters).
5. The cost
Due to their higher quality and decorative function, posters are often more expensive than posters. Posters, which are intended for temporary and commercial use, are generally more affordable.
How to choose between a poster and a poster?
The choice between a poster and a print depends mainly on the use you wish to make of it:
- For decoration : If you are looking to beautify your space with an attractive image, a poster is the perfect choice. Choose a poster of art, music or a movie that you love, and it will add a personal touch to your interior.
- For advertising or communication : If you need to convey a specific message, inform, or promote something, a poster is the ideal solution. It will allow you to capture attention effectively.
Conclusion
Although the terms "poster" and "billboard" are often used interchangeably, there are important differences that influence their usage. Posters are primarily decorative and often large in size, while billboards are more geared toward communicating informational or promotional messages. By understanding these differences, you will be better equipped to choose the visual medium that best suits your needs.
Find the perfect poster or print for your space
Whether you're looking for an art poster for your living room or a poster to promote an event, choosing the right product can transform the look of your space or reinforce your message. Don't forget to look to specialist sites to find quality posters and prints that fit your budget and personal taste.